1. PROLOGUE : EARLY YEARS
The idea for the KICK and the company Rift Labs was born in London by image enthusiastic engineer and serial founder Morten Hjerde. Later he moved the project to Oslo; partnered up with UX designer Pauric O’Callaghan in Boston, founded Rift Inc. and brought developer Hans Olav Stjernholm on board.
The year was 2010: We had one great idea. Three hardworking geeks. No money.
No story without:
2. HEROES! – THE KICKSTARTER BACKERS
In June 2012 Rift Inc. launched its Kickstarter crowd funding campaign to raise money to put the now functioning KICK prototype into production. Kickstarter is all or nothing: We would have to raise $ 115 000 in 35 days, or we would get nothing at all.
June 2012. Rift Inc. has just launched its Kickstarter campaign and has 1 – one – backer.
The $115 000 funding goal was reached after only eight days of campaigning.
After 35 days, more than 1000 backers had supported KICK with more than $ 210 000 between them.
18 July 2012. The KICK was funded after only eight days of campaigning; on the end date of the campaign it had surpassed the goal by almost $ 100 000.
3. THE ROAD TO PRODUCTION
… was a bumpy one. There were dead ends. Cul de sacs. Incidents and accidents. Delays. More delays.
The hardworking, now increasingly frustrated, geeks worked even harder. And our heroes were certainly put to the test. Backers were rightfully frustrated too, but more than that they were supportive and firm. Such stayers! We were so impressed. And grateful.
Please read our Kickstarter blog (updates) and comments for details.
4. KICKSTARTER EDITION
Hard work, faith, patience and perseverance pay off. About four months behind schedule the first ever batch of KICKs was ready to ship. Frustration shifted to nervousness for the founders as they now dealt with new hurdles related to international shipping, postal delays, customs – and, finally, customer support!
There were teething problems, for sure. But luckily nothing that couldn’t be fixed through firm ware updates. Early backers had to run an update in order to get their KICKs to work. It was not perfect, and we were very sorry. But again our backers were great!
Co-founder, Rift Labs
And feedback turned out 98 % positive. Very positive!
Got my Kick from @RiftLabs and I love it! Small, powerful, wifi, instant response. Amazing!
I LOVE MY KICK!!!! I WANT MORE!!
Robert Task Smith
5. TO BE CONTINUED …
No ending is the happy ending. KICK is now for regular sale. More and more creative and clever people use KICK to create amazing images – and share them. Visit our user gallery to get inspired. And please share the images you create with KICK!
At Rift Labs we are continuously working to improve KICK. More people get involved. Updates, redesigns, a new version of the iOS app and first version of the Kick Android app are in the pipe line. Sign up for our newsletter, and we will keep you posted.
Future is not only bright. It is 400 Lumen – focused and colorful – KICK bright!
Starring (in the order of appearance)
Hans Olav Stjernholm
1, 154 Kickstarter backers
YOU! – the KICK users:
Makers & creators
Film & image makers
Pioneers & Story tellers
Bloggers, Vine enthusiasts